Financial services communications in India operates under constraints that don’t exist in other sectors. What a bank can say about its products, how a mutual fund distributor can position performance, what a listed NBFC can disclose about its operations —…
India’s Companies Act mandates CSR spending for qualifying companies, and most large Indian corporations now have formal CSR programmes. A smaller number communicate those programmes effectively. A smaller number still communicate them in a way that builds genuine stakeholder trust.…
Indian EdTech had its hype cycle, and the sector is living with the consequences. Companies that raised enormous rounds on the strength of pandemic-era growth metrics and aggressive marketing are now navigating a trust deficit with parents, educators, and policymakers…
How long before we start seeing results?” is the question every client asks in the first meeting, and it deserves a direct answer rather than the vague “it depends” most agencies offer. The honest answer has several parts: some things…
Press release distribution is the most misunderstood and most overused tactic in Indian startup PR. Companies spend money on wire services expecting coverage; they get syndication. These are different things, and the difference matters. This post covers how press release…
Not all Indian media coverage is equal. A startup that focuses its PR on the right 15 publications will generate more business impact than one that sends press releases to 150. The difference is understanding what each publication covers, who…
The most common PR measurement practice in India in 2026 is still the coverage report: a monthly PDF with clippings, publication names, reach figures, and an Advertising Value Equivalent. Most clients have been receiving these reports for years. Most of…
Most Indian companies don’t have a crisis communication plan until they need one. By then, the window for controlling the narrative has usually closed. A crisis in communications terms is any event that creates sudden, significant pressure on an organisation’s…
Hyderabad and Bangalore together account for over 60% of India’s GCC activity. Both cities have technology talent pools that are genuinely world-class and genuinely contested — every major global technology company, the leading Indian IT firms, funded startups, and 100+…
India market entry is not a single event. It is a sequence of decisions, each with a communications dimension, spread across six to twelve months. Companies that treat it as a launch moment tend to generate a spike of coverage…
India now hosts over 1,700 Global Capability Centres, and over 100 new centres are announced annually. Every one of them faces the same communications challenge in the first 18 months: they are unknown in the local market, competing for talent…
SaaS companies in India have a specific PR problem: the most important audiences for their business — enterprise buyers, investors, and technical talent — are not the audiences that most PR activity reaches. A feature in a consumer supplement doesn’t…
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