The most common PR measurement practice in India in 2026 is still the coverage report: a monthly PDF with clippings, publication names, reach figures, and an Advertising Value Equivalent. Most clients have been receiving these reports for years. Most of…
Most Indian companies don’t have a crisis communication plan until they need one. By then, the window for controlling the narrative has usually closed. A crisis in communications terms is any event that creates sudden, significant pressure on an organisation’s…
Hyderabad and Bangalore together account for over 60% of India’s GCC activity. Both cities have technology talent pools that are genuinely world-class and genuinely contested — every major global technology company, the leading Indian IT firms, funded startups, and 100+…
India market entry is not a single event. It is a sequence of decisions, each with a communications dimension, spread across six to twelve months. Companies that treat it as a launch moment tend to generate a spike of coverage…
India now hosts over 1,700 Global Capability Centres, and over 100 new centres are announced annually. Every one of them faces the same communications challenge in the first 18 months: they are unknown in the local market, competing for talent…
SaaS companies in India have a specific PR problem: the most important audiences for their business — enterprise buyers, investors, and technical talent — are not the audiences that most PR activity reaches. A feature in a consumer supplement doesn’t…
Something changed in how your prospects find you, and most Indian brands haven’t caught up with it yet. Until 2023, the path was predictable: a CMO searching for a PR agency typed “PR agency Mumbai” into Google, scanned the first…
LinkedIn thought leadership for Indian founders has a problem. The content that performs well on the platform — the vulnerable personal story, the numbered listicle, the “here’s what 10 years taught me” post — is often the content that builds…
A funding announcement is the highest-leverage PR moment for most startups. Done well, it establishes your category, validates your investor backing, and creates a media trail that enterprise buyers and talent will find for the next 12 to 18 months.…
AI startups in India face a communications problem no other sector quite has: they need to be credible with enterprise buyers, investors, regulators, and technical talent simultaneously, and most of them need to achieve this before they have a communications…
At some point, every growing company faces this question. The PR agency is working, the team has grown, and someone in the leadership meeting asks: should we bring this in-house? Or the reverse — the in-house comms person is stretched,…
Author: Puneet Bhagchandani | Vice-President, Blue Buzz Mumbai has more PR agencies than most clients realise. Boutiques, mid-size shops, network agency outposts, digital-first hybrids, freelance consultants operating as agencies — the options run into the hundreds. Choosing well is not…
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