- Objective The primary objectives were to position The Beer Cafe as the leading microbrewery with the maximum outlets in the country and to make consumers aware of The Beer Cafe providing the widest variety of beer.
- Approach The approach involved organizing 1-on-1 interviews for Mr. Rahul Singh with CAT A media, inviting select food & lifestyle journalists for a tête-à-tête at large outlet openings, and issuing press releases to communicate the expansion strategy.
Impact The campaign resulted in wide exposure for the brand across markets and garnered a PR value of over 1 Crore.
