Client: NTT DATA Business Solutions
Challenge: NTT DATA Business Solutions sought to ensure a high-impact launch and widespread media coverage for their innovative GenAI Connector, designed to accelerate enterprise innovation by integrating SAP with generative AI. The objective was to generate significant Public Relations (PR) value across various media channels.
Our Approach: Our strategy focused on comprehensive outreach to key online publications and social media platforms, leveraging the newsworthiness of NTT DATA’s GenAI Connector. We aimed for widespread dissemination of the launch announcement to maximize visibility and PR value.
Key Results: The campaign successfully generated substantial PR value and broad coverage from July 1st to July 7th, 2025, highlighting the effectiveness of strategic media relations.
- Total PR Value: Achieved an impressive 21,750,000 across all channels.
- Online Coverage: Secured extensive coverage from numerous prominent online publications, contributing 18,750,000 in PR value. Notable publications included CXO Today, Media Infoline, Enterprise Times, Techcircle, ET Manufacturing, and many more, with articles published predominantly on July 1st, 2nd, and 3rd, 2025.
- Social Media Impact:
- X (Twitter): Generated 1,500,000 in PR value, with coverage from Electronics Media, Epic Plain, and CRN India.
- Facebook: Achieved 1,000,000 in PR value, with mentions from Electronics Media and CRN India.
- LinkedIn: Contributed 500,000 in PR value through Electronics Media.
Conclusion: This case study demonstrates our capability to deliver significant media presence and PR value for clients launching key technological innovations. The successful campaign for NTT DATA’s GenAI Connector underscored the market’s interest and our ability to capture it effectively across diverse platforms.
